https://www.beresfordgroup.ca/insights daily 0.75 2021-01-21 https://www.beresfordgroup.ca/insights/blog-post-title-one-r6ss6 monthly 0.5 2021-03-03 https://www.beresfordgroup.ca/insights/marketing-analytics-what-is-it-really-and-is-it-relevant-to-b2b-marketing monthly 0.5 2021-03-03 https://www.beresfordgroup.ca/philosophy daily 0.75 2020-11-18 https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1602881936072-RDARPNWNS7NHHD3O8BGV/The+End+of+Marketing.jpg Philosophy/Approach to B2B Marketing - B2B marketing has long been governed by ‘gut feel’. Isn’t it time to rethink and update your approach to marketing? Maximize your results with the timeless elements of strategy combined with the amazing developments in marketing technology and techniques. The Beresford Group was founded on the belief that investments in insight and planning pay considerable dividends and are the cornerstone of maximizing marketing ROI. As part of a network of boutique firms, the Beresford Group supplements our own expertise with other industry experts when needed to match the unique requirements of each assignment. Depending on the scope or requirement you will have access to the latest in everything from Social Media - Sentiment Analysis (assessing hidden customer feelings) to price sensitivity using conjoint based research. Mark Gallagher – Principal Founded by Mark with his over 25 years of insights and considerable success in B2B marketing and business development. https://www.beresfordgroup.ca/contact-us daily 0.75 2021-01-18 https://www.beresfordgroup.ca/services-1 daily 0.75 2020-11-18 https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1603231861316-Y6D0UNPOYZG3XX2ZP8A3/Vision.jpg Services - Strategy based on insight. Execution based on technology and discipline. The Beresford Group offers a full range of services to prepare and execute optimal marketing strategies. Including gathering key insights and working with inhouse staff to synthesize the conclusions in effective planning and execution. https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1602886912490-DF0F91G6H46ET9N9K7CY/image.jpg Services - Elements of service. Strategic Planning – End to end strategy development with objective support to complement inhouse resources and thoughts. Market Segmentation and Sizing – A fundamental requirement to allocate market spending. Product Acceptance – Ascertain the probability of success and what will be the key differentiators to be successful. Message Testing – How is the message interpreted, is it credible and does it matter? Sales Channel Reviews – Discover what motivates the channel and what hidden issues define how they do business. Customer Personas & Buying Process – Develop and test customer personas to refine both messaging and the approach to reach and influence the stakeholders in an organization’s buying process. Integrated Campaigns (Social media, digital promotion, email, events & PR) – Pull all the above together with assistance for inhouse staff in the development and delivery of integrated lead generation campaigns. Customer Satisfaction Tracking - Structured feedback to track customer satisfaction over time removes the inherent biases of unsolicited feedback. https://www.beresfordgroup.ca/homepage daily 1.0 2021-01-08 https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1610126606537-72EEYSQQWFXWQUCZ1Z8C/Strategy+and+innovation Home - Superior Marketing Results Delivered through Innovation and Discipline The Beresford Group is a boutique firm designed to maximize B2B marketing and business development results combining timeless elements of strategy with the latest in marketing technologies and tactics. Does this sound like your business? Have a solid business but are struggling to grow. Want to introduce a new product/service but unsure of next steps. Overwhelmed by all the new marketing/sales technologies and platforms. Doubtful you are getting the most from your sales/marketing efforts. Let the Beresford Group help. https://www.beresfordgroup.ca/clients daily 0.75 2022-05-26 https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1607012097866-EO40S7LPV0HQ9QZ6X3DP/Project+Neutral+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1607009869629-5NAEDPKJLKK6Y4VSK9RS/LA+Metals+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1607008087241-OK0KUQLO39NLBL4TK0X1/AAARL+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1607011244382-700SX56GRBQR8LBLTEWT/Guidepoint+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1607010887400-07V4NFQWIPSXI78AY6B8/Blank+Space.jpg Clients https://images.squarespace-cdn.com/content/v1/5f88e2edb6ceff64e8891656/1607011355369-9HHX1ZKAJ14NCM7IWBN2/Alpha+Sights+Logo.jpg Clients